LAS 100 MARCAS MÁS IMPORTANTES DEL MUNDO EN 2015 SEGÚN INTERBRAND

Estas son las 100 marcas más importantes del planeta, según el escalafón que anualmente elabora la consultora Interbrand.

Valorada en 170.276 millones de dólares, Apple se mantiene como la marca más valiosa del mundo por tercer año consecutivo, según el reporte Best Global Brands 2015. Facebook fue la compañía que mejor desempeño tuvo respecto al año anterior, su crecimiento poroporcional fue del 54%, y llegó los 22.029 millones de dólares.
Este es el listado:

• 2015 Rank Brand
  Region/Country
  Sector
  Brand Value
  Change in Brand Value
• 01
  
  United States
  Technology
  170,276 $m
  +43%
• 02
  
  United States
  Technology
  120,314 $m
  +12%
• 03
  
  United States
  Beverages
  78,423 $m
  -4%
• 04
  
  United States
  Technology
  67,670 $m
  +11%
• 05
  
  United States
  Business Services
  65,095 $m
  -10%
• 06
  
  Japan
  Automotive
  49,048 $m
  +16%
• 07
  
  South Korea
  Technology
  45,297 $m
  0%
• 08
  
  United States
  Diversified
  42,267 $m
  -7%
• 09
  
  United States
  Restaurants
  39,809 $m
  -6%
• 10
  
  United States
  Retail
  37,948 $m
  +29%
• 11
  
  Germany
  Automotive
  37,212 $m
  +9%
• 12
  
  Germany
  Automotive
  36,711 $m
  +7%
• 13
  
  United States
  Media
  36,514 $m
  +13%
• 14
  
  United States
  Technology
  35,415 $m
  +4%
• 15
  
  United States
  Technology
  29,854 $m
  -3%
• 16
  
  United States
  Technology
  27,283 $m
  +5%
• 17
  
  United States
  Sporting Goods
  23,070 $m
  +16%
• 18
  
  United States
  Technology
  23,056 $m
  -3%
• 19
  
  Japan
  Automotive
  22,975 $m
  +6%
• 20
  
  France
  Luxury
  22,250 $m
  -1%
• 21
  
  Sweden
  Apparel
  22,222 $m
  +5%
• 22
  
  United States
  FMCG
  22,218 $m
  -3%
• 23
  
  United States
  Technology
  22,029 $m
  +54%
• 24
  
  United States
  Beverages
  19,622 $m
  +3%
• 25
  
  United States
  Financial Services
  18,922 $m
  -3%
• 26
  
  Germany
  Technology
  18,768 $m
  +8%
• 27
  
  Sweden
  Retail
  16,541 $m
  +4%
• 28
  
  United States
  FMCG
  15,267 $m
  +8%
• 29
  
  United States
  Transportation
  14,723 $m
  +2%
• 30
  
  Spain
  Apparel
  14,031 $m
  +16%
• 31
  
  United States
  Alcohol
  13,943 $m
  +7%
• 32
  
  United States
  Retail
  13,940 $m
  -3%
• 33
  
  United States
  Financial Services
  13,749 $m
  +10%
• 34
  
  United States
  FMCG
  12,637 $m
  -6%
• 35
  
  Germany
  Automotive
  12,545 $m
  -9%
• 36
  
  Switzerland
  Beverages
  12,257 $m
  +7%
• 37
  
  United Kingdom
  Financial Services
  11,656 $m
  -11%
• 38
  
  United States
  Automotive
  11,578 $m
  +6%
• 39
  
  South Korea
  Automotive
  11,293 $m
  +8%
• 40
  
  Japan
  Electronics
  11,278 $m
  -4%
• 41
  
  France
  Luxury
  10,944 $m
  +22%
• 42
  
  United States
  Business Services
  10,800 $m
  +9%
• 43
  
  France
  FMCG
  10,798 $m
  +6%
• 44
  
  Germany
  Automotive
  10,328 $m
  +5%
• 45
  
  United States
  Financial Services
  9,784 $m
  +12%
• 46
  
  United States
  Financial Services
  9,526 $m
  +9%
• 47
  
  Netherlands
  Electronics
  9,400 $m
  -8%
• 48
  
  France
  Financial Services
  9,254 $m
  +14%
• 49
  
  Japan
  Automotive
  9,082 $m
  +19%
• 50
  
  Italy
  Luxury
  8,882 $m
  -14%
• 51
  
  France
  FMCG
  8,632 $m
  +5%
• 52
  
  Switzerland
  FMCG
  8,588 $m
  +7%
• 53
  
  Germany
  Diversified
  8,553 $m
  -1%
• 54
  
  Germany
  Financial Services
  8,498 $m
  +10%
• 55
  
  United States
  FMCG
  8,464 $m
  +3%
• 56
  
  Germany
  Automotive
  8,055 $m
  +12%
• 57
  
  France
  Luxury
  7,924 $m
  +6%
• 58
  
  Japan
  Electronics
  7,702 $m
  -5%
• 59
  
  United States
  Diversified
  7,243 $m
  +17%
• 60
  
  United States
  Financial Services
  7,083 $m
  +12%
• 61
  
  United States
  Financial Services
  6,870 $m
  +15%
• 62
  
  Germany
  Sporting Goods
  6,811 $m
  -8%
• 63
  
  Canada
  Media
  6,583 $m
  -12%
• 64
  
  United States
  Media
  6,509 $m
  +6%
• 65
  
  Japan
  Electronics
  6,436 $m
  +2%
• 66
  
  United States
  Luxury
  6,306 $m
  +6%
• 67
  
  United States
  Restaurants
  6,266 $m
  +16%
• 68
  
  United States
  Technology
  6,257 $m
  +17%
• 69
  
  Italy
  Luxury
  6,222 $m
  +4%
• 70
  
  Spain
  Financial Services
  6,097 $m
  +13%
• 71
  
  United States
  Business Services
  6,033 $m
  -9%
• 72
  
  United States
  Diversified
  5,976 $m
  -12%
• 73
  
  United Kingdom
  Luxury
  5,873 $m
  +5%
• 74
  
  South Korea
  Automotive
  5,666 $m
  +5%
• 75
  
  United States
  Restaurants
  5,639 $m
  -7%
• 76
  
  United States
  Financial Services
  5,551 $m
  +17%
• 77
  
  United States
  FMCG
  5,533 $m
  +7%
• 78
  
  Netherlands
  Energy
  5,530 $m
  -12%
• 79
  
  United States
  Automotive
  5,460 $m
  +14%
• 80
  
  United States
  Transportation
  5,391 $m
  +6%
• 81
  
  United States
  Beverages
  5,365 $m
  -5%
• 82
  
  Denmark
  FMCG
  5,362 $m
  New
• 83
  
  United States
  Diversified
  5,208 $m
  +2%
• 84
  
  United States
  Alcohol
  5,161 $m
  +6%
• 85
  
  United States
  Automotive
  5,133 $m
  +2%
• 86
  
  United States
  Transportation
  5,130 $m
  +16%
• 87
  
  United Kingdom
  Automotive
  5,109 $m
  +14%
• 88
  
  China
  Technology
  4,952 $m
  +15%
• 89
  
  Netherlands
  Alcohol
  4,822 $m
  +14%
• 90
  
  United States
  Media
  4,763 $m
  -7%
• 91
  
  United States
  Apparel
  4,629 $m
  -7%
• 92
  
  United Kingdom
  Alcohol
  4,540 $m
  -6%
• 93
  
  Mexico
  Alcohol
  4,456 $m
  +2%
• 94
  
  United Kingdom
  Alcohol
  4,407 $m
  -4%
• 95
  
  United States
  FMCG
  4,330 $m
  -7%
• 96
  
  Germany
  Apparel
  4,270 $m
  +3%
• 97
  
  United States
  Financial Services
  4,251 $m
  New
• 98
  
  United Kingdom
  Automotive
  4,243 $m
  New
• 99
  
  France
  Alcohol
  4,131 $m
  New
• 100
  
  China
  Technology
  4,114 $m
  New

Tomado de revistapym.com